My athletic career began at the tender age of thirteen when I first represented Wales and then Great Britain in the pool.  Months later I won my first English Schools title and ran for my country on the track and X- Country.  
After A- Levels i went on to study at Loughborough University and was recruited into the British Triathlon Team.  
I won my first international race - European Juniors in 2000 and whilst I can't claim to 'have never looked back', I have constructed an amazing life and career for myself in professional sport.
 I am an Olympian , an Ironman Champion, a World Champion and whilst I am proud of my accomplishments  I think I am capable of more.  I hope you enjoy my journey in getting there.

“Champions aren't made in gyms. Champions are made from something they have deep inside them-a desire, a dream, a vision. They have to have the skill, and the will. But the will must be stronger than the skill.”


Muhammad Ali

James Johnson
Founder and Principal

Samantha Jones
Project Manager

Jodie Cunnama

“Everyone has talent. What is rare is the courage to follow the talent to the dark place where it leads.”


Erica Jong